For US Rx and OTC Market Analysis and Support of consumer package goods (over-the-counter, personal care or general merchandise), prescription drugs/Rx, food or beverage, we have over 75+ years’ experience combined successfully launching over 200 brands across over 40+ diverse product categories. We have also consulted with an additional 150+ brands at various stages of development.
Our backgrounds include working for global consumer package goods leaders such as Procter and Gamble which are experts in US Rx and OTC Market Analysis and Support.
We have extensive expertise in helping our clients evaluate Rx and OTC market opportunities, to include product positioning, package development, pricing, trade channel selection, logistics requirements, sales force selection, trade show participation, introductory product and trade launch considerations, general timing to best coincide with the trade’s existing product planning cycles…and so much more.
We specialize in working with small companies which may have limited financial and personnel resources for US Rx and OTC Market Analysis and Support. With our vast experience we can help our clients avoid the many potential pitfalls of launching new products and line extensions while dramatically minimizing financial liability.
We can even gain confidential early access, review and input from leading retailers pre-launch to significantly enhance successful launch campaigns.